The Advice Goddess
Nationally-syndicated advice columnist Amy Alkon, The Advice Goddess, is a fan of my work. She hired me to design a new banner for her blog. Here’s the before and after.
And here’s a testimonial:
The typical designer assumes a female advice columnist needs some cutesy pink masthead for her website. Even if you insist that you don’t want cutesy or pink, you typically get something that’s at least pink in spirit. Ugh. Well, Little Shiva didn’t start with any of the usual assumptions. She really listened to me and then translated my ideas about my personality and my brand’s personality into a strong visual, creating a masthead that really captures the spirit of both, and both conceptually and visually. She also solved design problems I didn’t understand that I had until she solved them. For example, without my asking, she put my photo into my masthead — exactly the right thinking when designing a masthead for a “personality.” A lot of designers are about strong images — and she’s very much about that, too — but a really strong design is also an intelligent, problem-solving design, and that’s exactly what she gave me.