political branding

political branding

In 2017, the Belgian section of the Fourth International wanted a makeover. The French-speaking group had been known as the LCR (Ligue Communiste Révolutionnaire), while the Flemish-speaking group was called SAP (Socialistische Arbeiderspartij). I had helped them with a previous makeover, a few years back, but that one didn’t involve a name change. This one did, along with a generational shift. Now they’re called Gauche Anticapitaliste and SAP-Antikapitalisten. The challenge was to give the organization as a whole a cohesive graphic identity, even though the French and Flemish-speaking groups have rather different internal identities corresponding with the Belgian linguistic and cultural divide.

niemand is illegaal / personne n'est illégal

The organization operates democratically, and decision-making is collective. Four symbols were chosen to represent various areas of struggle, then a color palette and typographic standards were established.

Gauche anticapitaliste / SAP-AntikapitalistenFor me, the most fun part of this project has been applying the new graphic identity to the various bits and pieces the organization uses publicly: flags, banners, the website, and graphics for various events. I especially enjoyed redesigning La Gauche, the organization’s French-language quarterly, as well as contributing illustrations. Here’s the wraparound cover I did for issue 2 (all about feminism) on the theme of women’s double workload.

La Gauche

I like the flags, too (photo by François Dvorak).

Gauche anticapitaliste flag by François Dvorak

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Posted on

16/04/2018

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