political branding

political branding

In 2017, the Belgian section of the Fourth International wanted a makeover. The French-speaking group had been known as the LCR (Ligue Communiste Révolutionnaire), while the Flemish-speaking group was called SAP (Socialistische Arbeiderspartij). I had helped them with a previous makeover, a few years back, but that one didn’t involve a name change. This one did, along with a generational shift. Now they’re called Gauche anticapitaliste (yes, that lower-case “a” is on purpose) and SAP-Antikapitalisten. The challenge was to give the organization as a whole a cohesive graphic identity, even though the French and Flemish-speaking groups have rather different internal identities corresponding with the Belgian linguistic and cultural divide..
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niemand is illegaal / personne n'est illégal

The organization operates democratically, and decision-making is collective. Four symbols were chosen to represent various areas of struggle, then a color palette and typographic standards were established. It’s so much fun having other colors to play with now besides red!

Gauche anticapitaliste / SAP-Antikapitalisten

For me, the most fun part of this project has been applying the new graphic identity to the various bits and pieces the organization uses publicly: flags, banners, the website, and graphics for various events. I especially enjoyed redesigning La Gauche, the organization’s French-language quarterly, designing the new in-depth companion edition Les cahiers de l’anticapitalisme as well as contributing illustrations to both magazines. It’s a refreshing change from the ol’ “fists in the air” aesthetic of years past.

publications Gauche anticapitaliste

La Gauche

I like the flags, too (photo by François Dvorak).

Gauche anticapitaliste flag by François Dvorak

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Posted on

16/04/2018

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